Gaeltacht Mhúscraí is a unique Gaeltacht area located in Cork where you will find a wealth of culture, heritage, song, story and magic. From protected historical sites and aboriginal woodlands to locally produced cheese and set-dancing, the area is rich in tradition and entertainment.
Post-Covid became a tough time for the tourism industry. A small area in the South of Ireland that traditionally relied on word-of-mouth and returning visitors, found it particularly challenging. They needed to present themselves to the world. Embrace branding, the digital world and putting themselves out there. The real challenge; doing this together. This is not a company with a singular vision and mission statement, this is a locality with multiple businesses, homeowners, and passionate individuals. Every stakeholder needed to be heard and represented.
The primary challenge was to represent all the unique aspects of the area, take on board every piece of information from each individual stakeholder and break this down into a unique and recognisable brand. Allow all the unique elements of the Gaeltacht to be represented.
Breaking down all the elements into categories and then representing these categories in a simple and adaptable visual. The lines combine to make an organic shape, the shape can be used as a whole, in part or as individual elements.
A unique approach to a location steeped in tradition. The brand is clearly recognisable even when broken down to individual elements. The final brand was well received by all stakeholders and the area has continued to thrive as a unique and beautiful destination.
