My name is Paul and I am a visual designer. My goal as a designer is to reduce noise, remove the unnecessary and create a positive experience. In other words, I aim to create the invisible - designs so intuitive it feels like they have always been there.
I believe that knowing the process inside and out is how we create intuitive, user focused designs that solve problem and achieve goals. From research to design to the environment where the final product exists, always seeing the big picture ensures you get the small details right.

Along with 13 years experience as a visual designer, I hold a Degree in Visual Communication, a Diploma in UX Design, a Masters in Digital Marketing, a few certificates, a bunch of Udemy courses and I am currently pursuing further education. Throughout my career I have worked with a wide range of clients from ambitious start-ups to established internationals.
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